If your listener base cares about you at all, they will gladly chime in if you ask them for feedback.įeedback is crucial for evolving your podcast, so if something isn't working and your audience is telling you, LISTEN. ListenĪ good host knows when they're heading in the right direction, largely thanks to their audience. Everything you do and every piece of content you create is in service to that one person. Give them a name, age, occupation, home life, and so on. You wouldn't try to sell scuba diving flippers to a long-distance runner-so why should your podcast be any different? So, who should you be speaking to?ĭefining an ideal listener (also known as an avatar) will give you a clearer vision of the content you should be creating. Appealing to all might feel like the ideal selling point, but it could affect how you focus your marketing efforts. Your podcast audience shouldn't be "everyone." A podcast made for every Tom, Dick, and Harry will often lack personality, direction, and meaningful content. Taking this approach helps listeners connect with you and your content on a much more emotional level. So, you need to be tapping into what they need the most.Ī good podcast host should speak to the audience almost as if they are friends. After all, the end result is for them, not for you. Your audience plays a big part in how you work as a host. It's well documented that listener trust will spill over into a host's other endeavors, including following them on social media, purchasing products or services, converting into a client, or simply becoming a brand advocate.Īs you research, formulate a bullet list of all the important and valuable takeaways from your findings and use this list as a reference guide. It's that trust that will resonate beyond just downloads and listens. If you constantly have well-informed content and push conversations with great guest questions, you start to build a foundation of trust. One of the primary purposes of starting a podcast is to be the "go-to" guy or gal within your specific industry or niche. Having a solid understanding of a topic can offer a different perspective, give you focus, and fuel a more profound understanding that will benefit your listeners.Ī great host can provide hard-to-find information that targets a listener's specific pain point or knowledge gap. If you have any questions about podcast hosting that I didn't cover here, just chat with me using the orange button to the bottom right.While no one expects you to be an expert, it's never wise to go into an episode cold. You should be able to ask them questions and get a timely helpful response. Starting a podcast is complicated and your podcast host should be your guide. Provide Customer ServiceĪ great podcast host will not only provide the technical aspects of hosting, but will also provide great customer service. A good podcast host will give you lots of data about listens, so you can tell how well your podcast is performing. Every download or stream of your podcast goes through your host, so they will know when and where every download or stream is coming from. Provide AnalyticsĪ good podcast host will provide download analytics so that you can see how well your podcast is performing. The podcast host will also provide an RSS feed that lists all of your podcasts details as well as where to download each episode. When someone wants to listen, it will deliver them quickly to the listener. The host will take your MP3s and store them securely in the cloud. Learn more about PodServe.fm What Does A Podcast Host Do?Īs the name implies, the podcast host will first and foremost host your podcast MP3s. The same way that you would have to pay for website hosting if you wanted to have a website, you will need to pay for podcast hosting in order to have a podcast. People search for your podcast on their app and when they click play, it will play the podcast located on your podcast host. That is the same way Apple Podcasts/iTunes works. Google doesn't actually host websites, they just point people to the websites they are looking for. One way to think about it is that Apple Podcasts/iTunes is like Google, and your podcast host is like a website you get to from Google. They just play podcasts that are hosted on podcast hosting websites. Podcast directories, like Apple Podcasts/iTunes, don't actually host your podcast. Apple Podcasts/iTunes or Spotify), "Hey my podcast is located at my podcast host, anyone who wants to listen to my podcast can find it there!" The way to do this is to let the directories know where to find your podcast by giving them the URL to the RSS feed your podcast host provides. Once it is uploaded to the host, you will need to tell all the different directories (eg. After you create and record your podcast, you will then need to upload it to your podcast host. A podcast host, like PodServe.fm, is the homebase for your podcast.
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